Las Vegas Travel Show Press Release

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FOR IMMEDIATE RELEASE:

CONTACT:
Adrienne Moore
Kehei Traveler
P: 305.219.9500
This email address is being protected from spambots. You need JavaScript enabled to view it.
http://www.keheitraveler.com

KEHEI CORPORATION KEEPS YOU CLEAN ON PLANES, TRAINS, AND ANYWHERE ELSE.

Miami, FL, December 22nd, 2008 " Wherever you go, however you get there, The Kehei Corporation has you covered. The South Florida-based start-up remains steadfast in its ongoing mission of putting the traveler back in control of their personal hygiene. The company announced today their participation at The Travel Goods Show March 3rd - March 5th 2009 at The Las Vegas Convention Center. There, the company will introduce its flagship product: The Kehei Traveler Seat Cover, the only hygienic, eco-friendly seat covers on the market. The Kehei Corporation aims to promote health and wellness as well as making traveling a more enjoyable and safe experience.

Why Kehei' Founder and CEO Adrienne Moore is no stranger to the business of health and preservation. She's spent years developing an eco-friendly cosmetics line and restoring historic landmarks in New York, Los Angeles, Chicago, and Miami. As a frequent traveler, Adrienne's not-so-pleasant travel experiences lead her to develop The Kehei Traveler Seat Cover. The easy-to-use seat cover unfolds out of its small carrying case and wraps around your seat in seconds with two Velcro straps that allow for a custom fit. Also included in the six-ounce carrying case are two armrest covers and a tray table cover, making the Kehei Traveler Seat Cover the ultimate travel companion.

Perhaps the most unique feature of The Kehei Traveler Seat Cover is that each cover is treated with Tea Tree Oil, nature's own antiseptic and antifungal solution. Tea Tree Oil creates a second layer of protection because it is active against all three varieties of infectious organisms: Bacteria, Fungi and Viruses. Independent microbiological testing has confirmed the effectiveness of Tea Tree Oil in fighting infection is further backed up by its ability to protect itself and to respond appropriately.

Available in re-usable and eco friendly varieties, the seat cover is both lightweight and compact, designed specifically with the traveler's health and comfort in mind. It folds and unfolds in no time, clips onto almost anything, and is made of soft non-woven organic fabric that is remarkably comfortable and ecologically friendly. It also creates a protective barrier between you and the seat where the previous occupant may not have been as healthy or as courteous as you are. For the price of a magazine, you can pick-up a seat cover, and protect yourself. They don't just work on planes; use your Kehei Traveler at the movies, a concert, or at sporting event. They also work great on the bus, the subway, and in taxis. Wherever you go, Keheis got you covered!

Kehei will launch their new E-Commerce website just prior to the show and begin nationwide distribution throughout airports, convenience stores, stadiums and amphitheaters, and other public seating venues. They are also in the process of launching a children's version of The Kehei Traveler called The Cootie Cover. An animated turtle is being designed to represent the brand on the website and in future advertisements. There will even be a name the turtle contest in the coming weeks to familiarize children with the brand and his mission to educate them about proper travel hygiene and safety. In addition, Kehei is seeking to develop strategic relationships with businesses interested in co-branding seat covers for marketing and give-away promotions. The Kehei Traveler offers plenty of visible space to add corporate logos, slogans, and contact information, which are displayed everywhere the cover is used.

For additional information on The Kehei Corporation, and to receive samples for editorial review, please contact Adrienne Moore ( This email address is being protected from spambots. You need JavaScript enabled to view it. ) or visit the website at www.keheitraveler.com.

Orlando Gift Show Press Release

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FOR IMMEDIATE RELEASE:

CONTACT:
Adrienne Moore
Kehei Traveler
P: 305.219.9500
This email address is being protected from spambots. You need JavaScript enabled to view it.
http://www.keheitraveler.com

KEHEI CORPORATION KEEPS YOU CLEAN ON PLANES, TRAINS, AND ANYWHERE ELSE.


Miami, FL, December 16th, 2008: Wherever you go, however you get there, The Kehei Corporation has you covered. The South Florida-based start-up remains steadfast in its ongoing mission of putting the traveler back in control of their personal hygiene. The company announced today their participation at The Orlando Gift Show January 24th - the 26th 2009 at the Orange County Convention Center. There, the company will introduce its flagship product: The Kehei Traveler Seat Cover. The Kehei Corporation aims to promote health and wellness as well as making traveling a more enjoyable and safe experience.

Why Kehei? Founder and CEO Adrienne Moore is no stranger to the business of health and preservation. She's spent years developing an eco-friendly cosmetics line and restoring historic landmarks in New York, Los Angeles, Chicago, and Miami. As a frequent traveler, Adrienne's not-so-pleasant travel experiences lead her to develop The Kehei Traveler Seat Cover. The easy-to-use seat cover unfolds out of its small carrying case and wraps around your seat in seconds with two Velcro straps that allow for a custom fit. Also included in the six-ounce carrying case are two armrest covers and a tray table cover, making the Kehei Traveler Seat Cover the ultimate travel companion.

Available in re-usable and eco friendly varieties, the seat cover is both lightweight and compact, designed specifically with the traveler's health and comfort in mind. It folds and unfolds in no time, clips onto almost anything, and is made of soft non-woven fabric that is remarkably comfortable. It also creates a protect barrier between you and the seat…where the previous occupant may not have been as healthy or as courteous as you are. For the price of a magazine, you can pick-up a seat cover, and protect yourself. They don't just work on planes; use your Kehei Traveler at the movies, a concert, or at sporting event. They also work great on the bus, the subway, and in taxis. Wherever you go, Keheis got you covered!

Kehei will launch their new E-Commerce website in conjunction with the Orlando Gift Show, and begin nationwide distribution throughout airports, convenience stores, stadiums and amphitheaters, and other public seating venues. In addition, Kehei is seeking to develop strategic relationships with businesses interested in co-branding seat covers for marketing and give-away promotions. The Kehei Traveler offers plenty of visible space to add corporate logos, slogans, and contact information, which are displayed everywhere the cover is used.

For additional information on The Kehei Corporation, and to receive samples for editorial review, please contact Adrienne Moore ( This email address is being protected from spambots. You need JavaScript enabled to view it. ) or visit the website at www.keheitraveler.com.

Start-ups find niche in hygiene market

Special to The Miami Herald

KEHEI CORP.Aventura resident Adrienne Moore got the idea for her portable seat covers after flying next to a child who couldn't stop scratching.

``I was so disgusted when I got off the plane, I told my sister that I wasn't going to eat or go anywhere until I showered,'' she says. ``My sister said, `You design everything else. Why can't you design something for that?' ''

Moore, 50, left a career in the design-build construction industry to launch an eco-friendly seat cover business, Kehei Corp., named for the Hawaiian word for ``cover.'' The company sells Kehei Traveler Seat Covers for adults and a version for children called the ``Cootie Buster.'' The soft, cotton and poly-cotton seat covers ($11.95-$25.95) are infused with tea tree oil, an essential oil. The covers come in travel sets that include armrest and seat tray covers.

Moore says she's sold about 8,000 of the seat covers since she began marketing them about seven months ago, primarily at trade shows in Orlando and Las Vegas. They're also available on her website, www.keheitrtaveler.com

Big corporations and families are her primary customers. She recently personalized seat covers for Tupperware Brands Corp.``Most of my website hits are moms who want to see their kids protected,'' says Moore, who is single and has eight nieces and nephews.

In February,  Moore and her seat covers were featured on the Home Shopping Network. She didn't have to pay for the exposure, but enduring the network's legal requirements and product checks was a grueling process, she says.

She employs a staff of four, which includes an inventory clerk and two salesmen in South Florida, and a public relations representative in Chicago.

Moore says she spent two years coming up with the design, applying for a patent, creating the website and manufacturing the seat covers, which are made in China and shipped to her company's warehouse in Fort Lauderdale. Her website also sells tea tree oil spray ($7.95 for a two-ounce bottle). A self-confessed ``natural freak,'' Moore says she came up with the tea tree oil-infused fabric with the help of Boca Raton anesthesiologist Vladimir Livshutz.

Several studies, including a 2009 Australian study in the Journal of Microbiology, have found the essential oil has the ability to kill certain bacterial strains.

Moore says sales have been good enough that she recently ordered 10,000 more seat covers.

``We've done better than expected, which is good in times like these,'' she says.



Read more: http://www.miamiherald.com/2010/05/03/1607067_p2/start-ups-find-niche-in-hygiene.html#ixzz0mz32OHum